Hopefully someone from the product management team will read it:
http://ift.tt/1fWQTvC
THE FIRST GAME of the German soccer season kicked off on Friday. Bayern Munich vs. Hamburg, 8:30 pm Munich time. This game was a big one: It marked the new season, and the beginning of a new partnership between the Bundesliga league and Fox Sports. It also was on YouTube, broadcast for free all over the world.
At kickoff, there were 2,735 people glued to the stream, many of them also furiously typing trash talk and xenophobia into the running chat on the right side of the screen. (It’s just like being there!) During the game, the stream was basically perfect. Only 720p (lame), but was perfect.
Soccer fans shouldn’t get used to the treatment—the YouTube stream was a one-off from Fox Sports, promoting its new property as the season begins. But it’s the latest indicator that YouTube is beginning to take livestreaming seriously. So far, the Internet’s biggest video site has stood silently as Periscope, Meerkat, and countless rumored products from Facebook have made livestreaming video into a powerful new medium. But YouTube has the infrastructure and the audience, and now it’s deciding to focus on live video. It’s the sleeping giant of livestreaming, and it’s finally waking up.
“Broadly speaking, we think about YouTube being synonymous with video,” Manuel Bronstein says. Bronstein is the head of product for consumers—he’s in charge of everything that impacts how creators and viewers use the platform. He wants YouTube to be suited to every kind of video, whether it’s the latest Taylor Swift epic or the recent Dota e-sports championships. The platform is forever expanding: YouTube is making an app for kids, a music service, an app for gamers, and presumably many others. It’s getting into 360-degree video, 8K video, and more. And live is a big part of the plan. “Live has alway been a part of video,” Bronstein says. “And it’s actually always a very exciting part!”
http://ift.tt/1fWQTvC
THE FIRST GAME of the German soccer season kicked off on Friday. Bayern Munich vs. Hamburg, 8:30 pm Munich time. This game was a big one: It marked the new season, and the beginning of a new partnership between the Bundesliga league and Fox Sports. It also was on YouTube, broadcast for free all over the world.
At kickoff, there were 2,735 people glued to the stream, many of them also furiously typing trash talk and xenophobia into the running chat on the right side of the screen. (It’s just like being there!) During the game, the stream was basically perfect. Only 720p (lame), but was perfect.
Soccer fans shouldn’t get used to the treatment—the YouTube stream was a one-off from Fox Sports, promoting its new property as the season begins. But it’s the latest indicator that YouTube is beginning to take livestreaming seriously. So far, the Internet’s biggest video site has stood silently as Periscope, Meerkat, and countless rumored products from Facebook have made livestreaming video into a powerful new medium. But YouTube has the infrastructure and the audience, and now it’s deciding to focus on live video. It’s the sleeping giant of livestreaming, and it’s finally waking up.
“Broadly speaking, we think about YouTube being synonymous with video,” Manuel Bronstein says. Bronstein is the head of product for consumers—he’s in charge of everything that impacts how creators and viewers use the platform. He wants YouTube to be suited to every kind of video, whether it’s the latest Taylor Swift epic or the recent Dota e-sports championships. The platform is forever expanding: YouTube is making an app for kids, a music service, an app for gamers, and presumably many others. It’s getting into 360-degree video, 8K video, and more. And live is a big part of the plan. “Live has alway been a part of video,” Bronstein says. “And it’s actually always a very exciting part!”
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