Service plan cost

I just bought a TiVo Bolt after 10 years with satellite. I haven't activated yet, and my eyes popped out a bit with the $549 all-in service cost. Is this the same price that everyone gets, or are there ways to get a better deal (i.e. I remember there used to be multi-unit discounts - I have an ancient TiVo with Lifetime that I could fire up and reactivate if that would let me save money)?

I had always bought lifetime before, but at that price, I'm guessing I would stick with an annual subscription.