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This was a pretty interesting article about the technology and strategy NBC used to stream Olympics coverage over the web. I thought it was interesting how they discussed online viewership going up and that Linear TV was down.
Reading it I thought they would conclude with some assessment as how this was the service of the future, but I was surprised by the last quote:
I have maintained for a while that OTT is a great source system for Movies, like Netflix or unique content like Adam Savage on YouTube. But the scale is t their for linear programming.
It "seems" as Mr. Rayburn has made a similar assessment.
What do you guys think?
This was a pretty interesting article about the technology and strategy NBC used to stream Olympics coverage over the web. I thought it was interesting how they discussed online viewership going up and that Linear TV was down.
Reading it I thought they would conclude with some assessment as how this was the service of the future, but I was surprised by the last quote:
Quote:
|
Rayburn doesn’t think over-the-top (OTT) video will ever be the primary source of video content for the Olympics. "No, the numbers will never work," he said firmly. "How many subscribers do you have to sign up online just to make that up, a la carte? No matter how you run the numbers, it doesn’t work." |
It "seems" as Mr. Rayburn has made a similar assessment.
What do you guys think?
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