OTA Roamio with Lifetime - $299

Wholly Sh*t, when the heck did that happen? OTA with lifetime?

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2 - Product Lifetime service is included with the purchase of your Roamio OTA. Plus any applicable taxes on product purchased and/or service fees. Above-quoted, service-inclusive DVR offers reflect "Product Lifetime service". Duration of Product Lifetime service is the lifetime of the particular DVR unit. Product Lifetime service is not transferrable to another TiVo device (except in certain warranty replacement/repair cases).