Excerpt from Polygon:
According to NBC, the era of the DVR is dead, streaming is the future and perhaps most interesting, the introduction of smart TVs paired with consoles will forever change the way audiences consume television content.
Alan Wurtzel, president of research and media development at NBC, shared some new figures during a panel at the Television Critics Association conference on Tuesday about how audiences are watching television in 2016. While some of the numbers seemed pretty obvious — streaming is on the rise, for example — one of the most important trends Wurtzel and his team have noticed is how disruptive smart TVs entering the mainstream will be for all types of television.
"For the first time in years, all of the technology platforms are mainstream, and much of that has to do with smart enabled TVs," Wurtzel said. "Paired with consoles and smartphones, it's no longer just the 18-34 group that's going digital first."
For anyone looking into purchasing a new TV right now, it's nearly impossible to find one that's not smart enabled, Wurtzel said. Paired with consoles, having access to streaming services like Hulu, Amazon and Netflix or other digital marketplaces has never been easier. As a result, more than 80 percent of people that NBC surveyed said their viewing habits had changed in the past year, using a combination of consoles, smart TV apps, tablets and smartphones to watch their favorite shows.
.....more here.
According to NBC, the era of the DVR is dead, streaming is the future and perhaps most interesting, the introduction of smart TVs paired with consoles will forever change the way audiences consume television content.
Alan Wurtzel, president of research and media development at NBC, shared some new figures during a panel at the Television Critics Association conference on Tuesday about how audiences are watching television in 2016. While some of the numbers seemed pretty obvious — streaming is on the rise, for example — one of the most important trends Wurtzel and his team have noticed is how disruptive smart TVs entering the mainstream will be for all types of television.
"For the first time in years, all of the technology platforms are mainstream, and much of that has to do with smart enabled TVs," Wurtzel said. "Paired with consoles and smartphones, it's no longer just the 18-34 group that's going digital first."
For anyone looking into purchasing a new TV right now, it's nearly impossible to find one that's not smart enabled, Wurtzel said. Paired with consoles, having access to streaming services like Hulu, Amazon and Netflix or other digital marketplaces has never been easier. As a result, more than 80 percent of people that NBC surveyed said their viewing habits had changed in the past year, using a combination of consoles, smart TV apps, tablets and smartphones to watch their favorite shows.
.....more here.
Aucun commentaire:
Enregistrer un commentaire