Imagine making this elevator pitch to sell an investor on your startup.
We’re developing a video delivery service that provides literally hundreds of channels. Sure we’ll carry the big networks, but mostly we’ll be offering niche outlets that only a tiny fraction of our customers will want to watch. Our subscription prices will include rental fees for low-cost hardware like modems, set-top boxes and remote controls. We also plan to build in annual rate hikes that outpace inflation by about, say 400%. And for good measure, our arrangement with the creators of the content that we distribute will ensure that every couple of years we’ll be locked in contentious and public renegotiation rights that interrupt service for our customers. If all goes as planned, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry.
Forbes magazine- 10/14/2013
Cable TV Model Not Just Unpopular But Unsustainable
Personally, I think that this year might be critical. We already know about Over the Top HBO and Showtime and Sling TV.
I truly don't understand why they don't put show on VOD the day before they are first seen on linear TV (instead of the day after). The broadcast networks are getting credit from advertisers for VOD watching. Why not give a minimal "value added" to cable?
We’re developing a video delivery service that provides literally hundreds of channels. Sure we’ll carry the big networks, but mostly we’ll be offering niche outlets that only a tiny fraction of our customers will want to watch. Our subscription prices will include rental fees for low-cost hardware like modems, set-top boxes and remote controls. We also plan to build in annual rate hikes that outpace inflation by about, say 400%. And for good measure, our arrangement with the creators of the content that we distribute will ensure that every couple of years we’ll be locked in contentious and public renegotiation rights that interrupt service for our customers. If all goes as planned, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry.
Forbes magazine- 10/14/2013
Cable TV Model Not Just Unpopular But Unsustainable
Personally, I think that this year might be critical. We already know about Over the Top HBO and Showtime and Sling TV.
I truly don't understand why they don't put show on VOD the day before they are first seen on linear TV (instead of the day after). The broadcast networks are getting credit from advertisers for VOD watching. Why not give a minimal "value added" to cable?
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