http://ift.tt/12O6xEb
I put this in the coffeehouse because I think it is a relevant conversation about commercial skipping and why tivo hasn't implemented hopping technology. Expect the other broadcasters to quickly follow suit.
I also think it goes to the fact that broadcasters will work hard to safeguard the advertising revenue - keep this in mind as we move to an IP on demand streaming future - most likely designed around the Hulu Plus model
I put this in the coffeehouse because I think it is a relevant conversation about commercial skipping and why tivo hasn't implemented hopping technology. Expect the other broadcasters to quickly follow suit.
I also think it goes to the fact that broadcasters will work hard to safeguard the advertising revenue - keep this in mind as we move to an IP on demand streaming future - most likely designed around the Hulu Plus model
Quote:
According to a joint press release, Auto Hop will now be disabled on CBS for a full seven days after shows premiere in primetime. That's a valuable window for broadcasters: one of Nielsen's audience-measuring metrics, known as C7, estimates the number of viewers who watch the commercials for each show during its premiere and any DVR viewings up to seven days after. Broadcasters use those metrics to sell ads and set prices for spots. But for Dish customers, it effectively kills Auto Hop. Before today's agreement, primetime shows watched after 1AM the following day would have the commercials automatically "erased." Now subscribers will either have to wait a week to watch the latest episode of their favorite show, or they'll go back to the old way of doing things: manually fast-forwarding through commercials on their DVR. |
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