Men Are Sabotaging The Online Reviews Of TV Shows Aimed At Women

I thought this was a pretty fascinating look at how men and women behave different when rating on IMDB. When online ratings on sites like IMDB and Rotten Tomatoes are used to prove a title's worth or even worse if network executives use them to decide what type of content to make, this could be problematic.

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When you rely on the wisdom of the crowd on the internet, you risk relying on the opinion of mostly men.2 Seventy percent of IMDb TV show raters are men, according to my analysis, and that results in shows with predominantly female audiences getting screwed.

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For a show with the IMDb average gender breakdown of 30 percent women and 70 percent men, men rated the show 0.5 points lower than women did, on average. When a show’s raters split evenly by gender, 50-50, men rated the program a full 1 point lower than women did.

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Men gave their top 100 an average score of 8.2 but gave the top 100 female-skewed shows a mere 6.9 average ratings. Shows with more than 10,000 ratings are inherently popular and yet men thought the programs in that group that skew female were below average.